Why the Dutch Rush Sukhoi?
The Sukhoi 26M is a very interesting aircraft in many different ways. The aircraft is quite large compared to its peers and has a eye catching paint scheme. The design and performance are top wold level and the sound of the nine cylinder,Vedenyev radial engine in unique.
The Sukhoi has something overwhelming compared to other aerobatic aircraft.
The aircraft is a real eye catcher, both in the air and on the ground.
The Marketing Concept of your Air Display
The Marketing for your Airshow or Air Display often starts many months before the actual event. Quite often even before you have found enough sponsors to make it all possible. Quite often before you even know what the actual event is going to look like and who you will be able to invite.
But what do you have to offer for your sponsors? What is the Cost per Impression and will there be enough Return on Investment?
You will of course offer a VIP treatment and a dedicated sponsor area combined with sponsor branding on the event.
But will the audience receive this message? Does it have enough effect? Is this sufficient for your sponsor, or do they expect more?
If you can increase your sponsors visibilty and connection to your event for a longer period, well before the show, then things will become more interesting This exposure can even continue after the event using various social media channels.
And this IS possible!
Dutch Rush offers you the opportunity to use the aircraft for your Airshow marketing.
For instance by placing your sponsors logo on the wing, but also using tailored video clips and photo footage on Youtube and otter (social)media.
You can think of newspapers, magazines and flyers in the period towards your Airshow or Event.
With a solid marketing Strategie you can put your Event on the map well before it starts.
This makes sponsor acquisition a whole lot easier and enables you to give some good value in return. Different from what they expect .
An aircraft is a excellent tool for this. When people see a video or a picture of a special aircraft in unusual attitudes they tend to look before they even realize it.
So this is a unique feature at your disposal. Spectacular photo and film footage is easy to obtain or quite often already there.
This means a Marketing Plan for your Airshow does not have to be very expensive. It is the creativity that counts!
Social Media and You Tube are THE means of communication of the future. And they are very useful during the Marketing of your Airshow, before and after.
Good Content is however vital!
Flags, banners and flyers are everywhere these days. People barely notice them any longer. Their function is maybe to dress up the event location, but quite often the message doesn’t come across to the audience.
And the same is often true for photo and video material. People quickly get bored just by looking at some footage. This footage needs a story or a face.
A good but simple video clip, used on Youtube, Facebook, your website, Twitter and so on, enables you to connect with the audience before the actual event and tell them your story. And you can also incorporate the sponsors at this stage.
And something similar can be done after the event using a After Movie thanking the audience and again show them how your sponsors helped you the create something special.
The same goes for magazines and newspapers. A good interview or article about the upcoming Airshow, one in which you can tell your story and explain what it is about and what it has to offer, is much more effective then expensive advertisement.
The way people are using social media enable you to really connect with them. You can target your audience and tell them your story. But especially on the internet good and appealing content is vital. You will need a strong message combined with eye catching footage to keep peoples attention and to make sure they keep watching. This is where an aerobatic aircraft can play an important role.
